Overview
What is Elder Ray Index (Bull & Bear Power)?
The Elder Ray Index, developed by Dr. Alexander Elder and introduced in his landmark book "Trading for a Living" (1993), consists of two separate indicators: Bull Power and Bear Power. Together, they measure how far above or below a 13-period EMA the daily high and low reach — capturing the relative strength of buyers and sellers.
Bull Power = Daily High − 13-period EMA. A positive Bull Power indicates buyers are strong enough to push price above the average; negative Bull Power indicates buyers are unusually weak. Bear Power = Daily Low − 13-period EMA. A negative Bear Power indicates sellers can push price below the average; a positive Bear Power indicates sellers are unusually weak.
Elder's trading rules combine both components with the EMA trend direction: in an uptrend (rising 13-EMA), buy when Bear Power is negative (sellers are active but buyers have structural control) and Bear Power is rising from its lowest recent value (selling pressure is diminishing). In a downtrend (falling 13-EMA), sell when Bull Power is positive but declining.
The genius of Elder Ray is that it identifies the ideal entry point: the brief, temporary weakness within a strong trend where risk is minimised. A slight pullback in Bull Power during an uptrend is exactly where long entries should be considered, not at peaks of bullish momentum.